TikTok Korean Snack Trend 2025: Why K-Pop Fans Are Obsessed with Yakgwa (and Bomnal&)
TL;DR
Yakgwa is a traditional Korean honey-pastry cookie that has gone viral on TikTok due to the "Halmaenial" (Grandma + Millennial) trend. Premium brands like Bomnal& are particularly sought after for their "Kkudeok" (fudgy/chewy) texture, championed by K-pop idols and influencers like Yeosu Unnie. For the best experience, fans freeze the cookie to enhance its chewiness before eating.
What is the Viral TikTok Korean Snack?
If you’ve seen your favorite K-pop idols or TikTok influencers biting into a golden, flower-shaped cookie, you’re looking at Yakgwa. Once considered a "grandma snack," this traditional Korean dessert has exploded on social media, transforming into a Gen Z must-have.
The viral appeal lies in its "Kkudeok" (꾸덕) texture—a dense, fudgy chewiness that is visually satisfying in ASMR videos and distinct from crispy Western cookies.
Why is Yakgwa Trending with Gen Z? (The Halmaenial Trend)
The resurgence of Yakgwa is driven by the "Halmaenial" movement, a portmanteau of Halmoni (grandma) and Millennial. According to EpicKorean, this trend sees younger generations embracing traditional flavors and retro aesthetics.
Retro Aesthetic: The intricate flower patterns fit the "cottagecore" and vintage vibes popular on TikTok.
Texture Over Taste: The dense, chewy texture offers a unique sensory experience that drives engagement on video platforms.
K-Pop Connection: As K-pop idols share behind-the-scenes snacks, traditional treats like Yakgwa gain instant global visibility, becoming a way for fans to connect with Korean culture.
What Makes Bomnalen Yakgwa Special?
Among the many brands, Bomnal& Yakgwa (Spring Day Yakgwa) stands out as a premium choice. It gained cult status after being featured by popular Korean food influencer Yeosu Unnie, known for her discerning taste in desserts.
Key Differentiators
The "Kkudeok" Factor: Bomnalen is famous for mastering the perfect chewy texture without being overly hard or greasy.
Premium Ingredients: Unlike mass-market versions, it uses 100% Korean native wheat and a "Black 5" grain blend (black sesame, black bean, etc.), giving it a nutty, earthy flavor profile (HappyBomnal).
Digestibility: The use of native wheat makes it easier to digest compared to imported flour varieties.
Mass-Market vs. Premium Yakgwa (Bomnal&)
How to Eat Yakgwa Like a K-Pop Idol
Don't just eat it straight out of the package. To achieve the viral texture seen on TikTok, follow this pro tip:
Freeze It: Place your Bomnal& Yakgwa in the freezer immediately upon arrival.
Thaw Slightly: Let it sit at room temperature for 10 minutes before eating.
Enjoy: This creates the ultimate chewy texture that fans rave about.
Pairing: Serve with an Iced Americano to cut the sweetness, or top with vanilla ice cream for a modern twist.
Where to Buy Bomnal& Yakgwa
For international fans, Amazon is the most accessible platform.
Search Terms: "Bomnal& Yakgwa", "Premium Korean Yakgwa", or "Korean Honey Cookie".
Visual Check: Look for the distinctive packaging (often individual wrappers with cute designs) and mentions of "Korean wheat" in the description.
FAQ
Q: What does Yakgwa taste like? A: It tastes like a dense, chewy glazed donut or the edge of a honey-soaked brownie, with subtle notes of cinnamon, ginger, and sesame oil.
Q: Is Bomnal& Yakgwa vegan? A: Traditionally, Yakgwa contains honey, so it is not strictly vegan. Always check the specific package ingredients for honey or other animal-derived additives.
Q: Why is it called "Spring Day" (Bomnal&)? A: "Bomnal&" translates to "On a Spring Day," evoking a sense of warmth and nostalgia, which aligns with the comfort food nature of the snack.
Q: How long does Yakgwa last? A: Due to the frying and syrup-soaking process, it has a long shelf life. It can last weeks at room temperature and months in the freezer.
Q: Is it gluten-free? A: No, Yakgwa is made from wheat flour (even the premium Korean wheat versions) and is not gluten-free.
References
EpicKorean | The Halmaenial Trend & Yakgwa
VisitKorea | Yakgwa Popularity
HappyBomnal | Bomnalen Yakgwa Guide & Reviews